Jeff Hamilton

CEO – Creo Modo and Program Director
for Rangsit University Product Design Department

Topic: Industrial Revolution 4.0

Jeff Hamilton is currently the program director for the Product Design department as well as a lecturer in the Biomedical Engineering department at Rangsit University. Outside of the university Jeff is Founder and Director of Creo Modo an independent consulting firm working with the National Science and Technology Development Agency of Thailand and numerous other development agencies in the region. In this role Jeff simultaneously performs human resource development training with total product development processes on a diverse range of medical and life science related products. Additionally, Jeff is guest lecturer at Mahidol University, the Thammasat University International IMBA program, along with numerous professional development courses with private companies and government institutions like TCDC, AIS, IKSEA, OIE, EEI, and DIP.

Prior to this Jeff was a senior industrial designer and research specialist at Farm Design Inc. In this role Jeff had experience managing high performing teams for total product development in the medical and medical related fields. Jeff’s previous experience includes working as a self-employed freelance industrial designer and research specialist with a number of design firms and corporations. Prior Jeff had an executive level position with Teradyne Inc., where as the Director of Industrial Design in this Fortune 500 Company, he created and managed the brand and product identity across global locations including Europe, Japan and Singapore. Jeff’s work in design research is based on mixed methodologies including: ergonomics / human factors, action research, user centered design, voice of the customer, ethnographic observational analysis, and market preference testing. Jeff is currently pursuing a Master’s of Business Innovation with a concentration on Design and Technology in a Changing World. Here he furthers his research practice and knowledge which he applies to his career. A variety of research methods and the design of research programs for addressing large-scale, complex projects through problem based learning is the focus of the class work in this master’s program. In addition to his 17 years of traditional design experience, Jeff specializes in model building and prototyping for user evaluations and preference testing, concept development, sketching, story boarding, user centered design, and design management. At Farm Design Jeff has worked most notably on programs for Edwards Lifesciences, GE Healthcare, GE Lifesciences, Covidian, DePuy Mitek, Ethicon Endo, Medrad, Bayer, and Medtronic.

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